Puerto Peñasco, like much of the northwestern coast of Mexico still
reeling from a decline in the fishing industry, is getting a makeover.
The city, 60 miles south of Mexico's border with Arizona, is
increasingly better known for its designer golf courses than for the
850 tons of shrimp it pulled into its harbors last year. But as
investors pour millions of dollars into luxury vacation developments,
many worry that the rush to cash in on tourism could destroy the unique
desert-marine environment — think, coyotes hunting crabs — that draw
more than 1.6 million visitors annually.
"Sometimes because we're so desperate we don't think of the future,
of preserving what we have," said Fernando Garcia Pacheco, one of 11
councilmen who govern one of the fastest-growing tourist destinations
in Mexico.
"We're still dealing with the effects of having ravaged our
fisheries," said Pacheco, looking at the city's downtown pier where
shrimp trawlers bob in the water near recreational boats. "And now
we're inviting developers to bury estuaries where marine species
reproduce. It doesn't make sense."
In the past five years tourism has outperformed fishing as the
strongest industry in Puerto Peñasco, bringing more than half a billion
dollars in private investment last year to a city where most streets
remain unpaved. Pacheco's concerns resonate little among municipal
officials who see multimillion-dollar developments as central to the
city's success.
"Nature and development can coexist," said Hildegardo Hernandez
Castro, secretary of the Puerto Peñasco city council. "Environmental
impact statements ensure that these developments don't hurt the
environment."
But environmentalists say the statements, prepared by private
consultants and submitted to Mexico's environmental regulating
authority, SEMARNAT, frequently violate the spirit and letter of
Mexican environmental laws, allowing developers to sell condos faster
than they can build them.
The lack of enforcement is ushering in a tourism model that will
ultimately do more harm than good for Mexico, according to Sandra
Guido, executive director of the Alliance for the Sustainability of the
Northwest Mexican Coast (A.L.C.O.S.T.A.), a coalition of environmental
non-profits in the region. "If you take a picture of a resort in Puerto
Peñasco, you'll find the same irrational combination of marina, golf
course, and condominiums in Mazatlan, Los Cabos, Nayarit," said Guido.
"It's copy and paste. It doesn't matter if the places have water
treatment plants or not, if there are unique species in the area that
need to be conserved, or what the cultural practices are. It's a race
to offer a product to a public that doesn't know better."
In the first half of this year Mexico took in more than 11 million
international tourists who left behind $6.8 billion, up 9 percent from
the same period last year, points out Victor Hugo Castañeda Soto,
director of communications for the Secretary of Tourism. "Tourism is a
real influence on economic development and generation of jobs and well
being of communities," said Castañeda. "By 2025 tourism activity could
generate as much currency as the energy sector."
Maria Isabel Cervantes said she worries that an authorized
residential tourism development could contaminate the oysters she
cultivates in the Morua Estuary, a 10-mile-long (16-kilometer)
hypersaline lagoon in Puerto Peñasco where more than 100 species of
birds nest or pass through on their way up the Pacific flyway, a
migratory avian route spanning the length of North and South America.
Cervantes has worked as part of Cooperativa Unica de Mujeres del Mar
for the past 26 years, one of four oyster-farming cooperatives that
operate out of the Morua Estuary. Opposite the one-room restaurant
where she and her coworkers alternate featuring their oysters every
week, Arizona-based developer Canusa Homes has plans to build The
Pointe de Las Conchas — five luxury high-rise condominium towers, six
swimming pools, a putting green, and 30 beach houses — on a strip of
land between the mouth of the estuary and the beach.
"We're hoping the construction won't disturb them but oysters are
very sensitive," said Cervantes, pouring water over crates of oysters
in the estuary at low tide. "I really enjoy this kind of work. It can
be hard but it's better than being enclosed all day working in a room
for someone else."
Conservation groups are challenging the legality of the project,
charging it will disrupt natural water channels and destroy a colony of
least terns, a federally-protected species of small black and white sea
birds said to fly so quickly their wing beats can't be counted.
"Developers basically said there is no colony of least terns in the
estuary and that just in case there is, they won't bother it," said
Alejandro Castillo Lopez, assistant director of the Intercultural
Center for Study of Deserts and Oceans (C.E.D.O.), a non-profit
biological field station in Puerto Peñasco. "It's unbelievable,
really." John Alty, sales manager of The Pointe de Las Conchas,
declined to discuss the project as it relates to the environment.
Complicating efforts to stop developments thought to be illegal are
Mexican judicial procedures that require plaintiffs to provide the
court with enough money to cover losses the project's owner faces from
suspending construction, according to Jose Pablo Uribe Malagamba from
the Mexican Environmental Law Center. "It's practically impossible for
members of the community to come up with enough money to challenge a
large development that threatens the environment," said Uribe.
Last month Ricardo Juarez Palacios, SEMARNAT's director of
environmental impact and risk for the past six years, resigned amid
allegations that his department regularly authorized projects that
contravened environmental law. Congressman Diego Cobo Terrazas
presented the Secretary of Public Function (S.F.P.), in charge of
investigating government corruption, with a list of 73 "irregular"
authorizations under Juarez' leadership, including at least five in
Puerto Peñasco. The S.F.P. is in the process of investigating six
complaints against Juarez, including approval of a tourism development
in Cancun that would destroy 932 acres (377 hectares) of mangrove
forest set aside for conservation.
Last year A.L.C.O.S.T.A. identified more than three-dozen estuaries
or wetlands along the northwestern littoral at risk of destruction due
to development. In Puerto Peñasco, the national Mexican development
group, Grupo Vidafel, has already disrupted natural water channels by
building the hotel resort Mayan Palace over half of La Pinta Estuary,
according to Castillo. Mayan Palace didn't respond to numerous phone
calls seeking comment.
Castillo said besides providing a home and breeding ground to a
number of endemic species, estuaries help mitigate flooding. "If you
block an estuary's water channels, the water will find somewhere else
to go," he said. "It's kind of like what happened in New Orleans."
After initial rejection by SEMARNAT, the Arizona development group
Sandy Beach Resorts Realty won authorization last year to build two
marinas in La Choya Bay in Puerto Peñasco. Castillo said the project
will destroy rocky reef habitat where protected invertebrate species
live and disrupt natural sediment and current patterns in La Choya
Estuary.
Almer Elzink, marketing director of Sandy Beach Resorts Realty, said
the marina poses no threat to the estuary or the environment. "The
marina doesn't affect flora or fauna. We have all the necessary
licenses to build the marina on our property," he said. "There's huge
demand for boating and we're answering that demand by building a
state-of-the-art marina. It's going to be a big job generator and big
attraction in the town."
Projects like the vacation homes Sandy Beach Resorts Realty offers
in La Choya Bay, which its Web site calls the largest American
subdivision in Mexico, are fueling a debate about what kind of tourism
Mexico should court. "We're not saying no to tourism," said Castillo.
"We're just saying let's get the best quality of tourism we can get.
The assumption is that the more tourists come here every year, the
better off we are. But that's just not true."
According to a recent study on tourism in the northwest region of
Mexico by the non-profit research organization, the Mexican Institute
for Competitiveness (I.M.C.O.), for every dollar of tourism-related
investment Mexico brings in, federal and state governments spend $2-$6
to attract it.
"Mexican authorities are not taking into account all the
externalities in the area," said Francisco Fernandez Castillo, director
of the I.M.C.O. study. "And the main attraction in the region-the
environment and wilderness-is not being protected. This growth is not
sustainable."
According to Puerto Peñasco's tourism and urban development plan,
growth in the hotel industry has leveled out while growth of
residential tourism is still strong. Fernandez said retirement and
second homes create fewer permanent jobs and fewer incentives for
developers to think beyond short-term profits. "If you build a hotel
you have to invest in making it profitable in the long term," said
Fernandez. "If you're building condos you can sell them before you get
permission to build and you don't have to worry about what happens
afterward."
Elznik said Sandy Beach Resorts is a positive force in Puerto
Peñasco, donating money and land to community projects and employing up
to 1,000 people. "Five years ago, people were crossing the border to
find a successful future," he said. "Now they can work here."
A $1.9 billion national tourism venture sparked the current real
estate boom in 2001. Initially named "Escalera Nautica," and reportedly
called the "stairway to prosperity" by former president Vicente Fox,
the plan envisioned coastal communities from Sinaloa to Baja California
as a series of steps from which recreational boaters could sail port to
port. Having overestimated demand, Mexico has since renamed and scaled
back the project but real estate development in the proposed
destinations continues unabated, drawing on investment money from
Americans to the north and cheap labor from job seekers to the south.
Islands of Luxury in Seas of Poverty
After hopping off a freight train passing through central Puerto
Peñasco, Juan Atienzo said he isn't sure yet where he'll sleep but has
no doubt he'll find work. "There are a lot of jobs on the coast now,"
he said. "Of course, I'd rather work at home where my wife and kids
are, but like everyone else, I'm looking for a better life."
Atienzo said he makes about $20 a day working in construction on the
beaches of Puerto Peñasco, twice what he can make in his hometown of
Empalme, Sonora and more than four times the daily minimum wage for
Puerto Peñasco. It's his fourth time here and said he also works in
construction for months at a time further along the coast in Cabo San
Lucas and San Carlos.
Secretary Castro said Puerto Peñasco is one of the fastest-growing
cities in Mexico. He estimated the current population to be about 75,
000, almost double what the Mexican census reported for 2001, and said
the city expects to absorb another 50,000 people in the next five
years.
Fernandez said rapid population growth and high impact developments
are overwhelming municipal public services all along the coast.
"Municipal authorities believe that success comes from building luxury
hotels and bringing in investment so they give a lot of concessions
without thinking about how to support it," said Fernandez, who found
that the three-year term limits Mexico imposes on municipal governments
discourages long term planning. "They ignore the real problems and
expect the next administration to take care of it."
Puerto Peñasco and other coastal cities have overexploited the
region's aquifers, leading some to wonder how future plans for growth
can be sustained in one of the driest regions in the country. "We need
to be sensitive about the desert environment this growth is taking
place in," said Castillo of C.E.D.O. "Should we really be planning to
build more golf courses?"
Puerto Peñasco consumes three times as much water per person as it
should, said Gerardo Figueroa Zazueta, director of the municipal water
agency. The city is planning to contract a private company to build a
desalinization plant before 2009 when the current administration
leaves, he said. In the meantime, while private resorts rely on reserve
cisterns or private desalinization plants for a steady flow of water,
parts of the rest of the city suffer from water shortages, low water
pressure, and at times, no water at all.
"Peñasco is growing very nicely in some parts of town and in other
parts, very disorderly," said Figueroa. "About 90 percent of the city
usually has water service most of the time. And we're working on
getting water to the remaining 10 percent. In the meantime, a truck
distributes water in barrels to them."
Rosalva de Jesus Flores and her family moved to Puerto Peñasco from
the central Mexican state of Puebla one year ago. "You move because you
expect to improve your life, to create a better future, not to end up
in the same situation," she said, standing in the sand in front of the
home she and her husband crafted out of scrap wood and metal.
De Jesus and her mother and daughter are one of about 4,500 families
that councilman Pacheco estimated live in squatter settlements
stretching for miles along Puerto Peñasco's outskirts, without running
water, electricity, or plumbing.
"Here life is very cruel," said de Jesus. "Everything is very
expensive here. My husband used to make 1,000 pesos a week but here you
can't rent a house for less than 3,000 pesos per month. We couldn't
afford to rent a house and eat." Her 20-year-old husband worked in
construction at a nearby resort until he died suddenly of a heart
attack in their home in March. Seven months pregnant and recently
widowed, de Jesus said she will probably get a job in housekeeping at
one of the resorts after she gives birth. Her most immediate concerns,
she said, are the snakes and scorpions that she and her neighbors
struggle to keep out of their houses. "Last night when we were sleeping
a snake got into the house. I was terrified but what could I do? I got
a stick and took it out."
Guido said communities around the Sea of Cortez are becoming
"islands of luxury in seas of poverty" that typical of tourism
destinations in developing countries. The intensity of development on
the coast, she said, would have been impossible without President
Carlos Salinas de Gortari's constitutional reform in 1991 allowing for
the privatization of ejidos, communal land that was protected by the state beginning in the 1930's.
Maria Luz Cruz-Torres, an Arizona State University anthropology
professor who has researched coastal communities in Mexico, said that
as government support for farmers and fisherman dries up, ejido members increasingly find themselves selling their titles to investors. "On the coast almost all of the ejidos have been sold," she said. "And most have turned into tourism developments."
A Baja California Sur senator wants to reform the constitution
further by removing a restriction on direct foreign ownership of
Mexican coastal land. Senator Luis Alberto Coppola Joffroy, who directs
the hotel chain Grupo Coppola, is introducing legislation this month
that will allow foreigners to directly own land within 31 miles of
Mexico's coasts instead of through a Mexican real estate trust as they
do now. While both supporters and critics of the legislation say the
reform will strengthen foreign investment along the coast, they
disagree on whether it will be good or bad for Mexican communities.
"Sometimes I feel like a foreigner in my own country," said Jose
Ybarra Solis, a gas station attendant and long-time resident of Puerto
Peñasco. "On the one hand all this tourism is good for the people
because it creates jobs but it has its negative side too. The Sea of
Cortez doesn't feel like ours anymore. We can't go to the beach like we
used to and seafood has gotten too expensive to eat."
Earlier this summer 60 people protested the lack of public access to
beaches in Puerto Peñasco, ending in seven arrests after protestors
tore down a fence on property owned by Americans. While beaches are
federal zones in Mexico and cannot be privatized, side-by-side gated
private resorts effectively block people who aren't residents or guests
from a long stretch of Puerto Peñasco's beaches, where visitors get
pedicures, ride jet skis, and swim in warm clear waters.
"Local communities are still waiting to see how they're going to be
integrated," said Torres-Cruz. "Everything is controlled by the tourism
industry. It's a very top-down approach."
In May, Secretary of Tourism Rodolfo Elizondo Torres made public
comments about the need to support sustainable and orderly development
that works in Mexico's interests, giving hope to supporters of
localized eco-friendly tourism. Castañeda said the Secretary of Tourism
and 13 other federal agencies signed an interinstitutional agreement a
few days ago that will strengthen conservation efforts and rural and
indigenous community development through the promotion of ecotourism.
"We have to think more and more integrally about tourism, not just a
strategic instrument of economic policy in Mexico but also as an
instrument of social policy," said Castañeda. Such talk builds on
environmentalists' victory in February, when the newly-elected
President Felipe de Jesus Calderon Hinojosa approved legislation
putting coastal mangroves off-limits to development.
Guido said the law protects mangrove swamps that Gulf of California
fisheries depend on and eases fears that rapid development around the
Sea of Cortez will permanently damage the fourth most biologically
diverse region in the world. "We've got to leave something to future
generations," said Guido. "I don't think we have the right as a society
to transform a coastal lagoon into a marina or golf course or to decide
that people in the region will only be able to work in tourism in the
future."
In the meantime Puerto Peñasco is opening itself to visitors via
land, sea, and air. Castro said the state's construction of a 375-mile
$30 million coastal highway will cut hours of driving time from
California along the Sonoran coast is nearing completion. The city is
also building a new marina and this month expects to finish a $50
million international airport in time to receive Arnold Schwarzengger
and other governors of U.S.-Mexico border states in September for the
annual Border Governor's Convention at Las Palomas Seaside Golf
Community.
"Development is very strong right now," said Castro. "It's a good moment to invest in Puerto Peñasco."